A priori it would be positive if the social network wants to return to its origins and to be a tool to connect people; the problem is that Facebook considers NGOs as businesses, and therefore, their communications have less and less space.
Instagram is the second most popular social network in Spain, after Facebook. With 600 million users, it is the most successful social media website among young people and teenagers.
Digital communication is becoming increasingly visual. Emoticons help to create a link between the message and its audience and, in many cases, increase the interaction with your posts.
From now on, the social network will not deduct characters when you mention someone, share a poll or upload an image.
The unbridled frenzy for the augmented reality game from Niantic has also opened up a new world of opportunities for non-profit organisations.
The 2016 Global NGO Online Technology Report are statistics that show how are non-governmental organizations using the latest technology, particularly the Internet, to connect with their target groups and donors. Read about a rapidly developing part of the Third Sector.
You may think that the process of informing your audience via another social media tool (when you already do this through some other services) is a waste of time and Mission Impossible in one, but the reality looks much more simple, especially when the tool you are using is Google+.